iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps (2nd Edition) (Que Biz-Tech)

The Easy, Step-by-Step Guide to Marketing Your iPhone/iPad Apps–Now Fully Updated!

Grab your share of the multibillion-dollar iPhone/iPad app market! Top mobile app marketer Jeffrey Hughes will show you how to create an app that will sell, find customers who’ll buy it, and motivate them to lay down their hard-earned cash, right now! Don’t just throw your app out there; learn how to get noticed and make sales no matter how crowded the App Store gets! Completely revised for today’s iPhone/iPad marketplace, this book walks you through building a winning marketing plan, positioning your app, crafting your message, using the latest social marketing techniques, connecting with your best customers, and more! Absolutely no marketing experience is needed. With plenty of examples, screen shots, and step-by-step directions, this book makes iPhone/iPad app marketing easy!

 

You’ll Learn How To:

• Create an app with unique value to customers who’ll pay for it

• Cut through the clutter in an App Store with more than 475,000 apps

• Target and segment your audience–and reach it with pinpoint accuracy

• Identify your true competitors, learn from them, and successfully sell against them

• Use social media to build strong relationships with thousands of potential buyers

• Learn how to maximize social media tools such as Facebook, Twitter, and YouTube and gain the exposure your app needs

• Create an integrated, consistent total message: naming, icons, graphics, website, App Store text, and more

• Utilize social media to generate positive word-of-mouth

• Get promoted in traditional media at surprisingly low costs

• Time your launch and marketing activities for maximum impact

• Write, publish, and distribute winning press releases

• Price your app carefully and adjust pricing to maximize long-term revenue

Check Out The Homepage For More Apps For iPad…




2 Replies to “iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps (2nd Edition) (Que Biz-Tech)”

  1. I agree with the other reviewers who say this book is too vague and not specific enough. It’s very good at telling you what needs to be done, but not how to do it. For example, in the chapter on “Identifying Your Target Audience” Mr. Hughes says that you need to know your target audience before you can market to them. That’s great info, we newbies need to know that, but how do those newbies go about identifying their target audience? What is the mechanism for doing that? Interview friends,…

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